IMS Health has released an update of its analysis ‘Evolution of the Spanish Pharmacy Market ‘ which shows that the pharmaceutical market recorded 3% growth in value and a 0.8% growth in unit sales in October.
The study also demonstrated the positive performance of the facial depigmenting category driven by the expansion of Bella Aurora, the specialist in anti-dark spots cosmetics. In October, Bella Aurora ranked first in depigmenting products for sale in pharmacies, taking a clear lead in sales volume and the number of units.
Bella Aurora is committed to the pharmacy channel
In 2016, Bella Aurora is focusing its growth strategy on a clear commitment to the pharmaceutical market. The product innovation and development department will bring to the market the most effective anti-dark spots treatments suited to all skin types, even the most sensitive ones. The bio10 shock treatment for sensitive skin is the brand’s first exclusive launch for this sector.