Bella Aurora Labs’ values captivate Korean business executives

Bella Aurora Labs welcomed a group of senior executives studying for the Executive MBA at the prestigious Yonsei University in South Korea as part of the ESADE Business School international programme.

For the fourth consecutive year, Bella Aurora Labs has been a subject on the curriculum because of its people-centric business model and international growth and expansion.

Josep María Martínez Ribes, General Manager of Bella Aurora Labs, surprised his visitors by talking of the importance of values like “love” and “happiness”, which are key concepts for the organisation.