The first wrinkles start to appear.
At this time of life we have to balance family and work, so the skin looks tired, less radiant, and dull. Collagen synthesis begins to slow down and the skin loses its firmness. The first expression lines appear.

Needs special attention.
At this time of life, women are more confident, do not have to prove anything to anyone, and have learned to combine their personal life with their work life. They know their own limitations and needs, and although they know exactly where they’re going, this does not mean that the battle is won.
The skin structure breaks down, and the skin begins to lose its firmness and tone. Chronic inflammation makes the skin more sensitive, ageing speeds up, and wrinkles settle in.
Melanin production is out of control and blemishes appear. The skin looks tired, lifeless, and uneven.

The skin needs moisturisation, immediate tightening effect, depigmenting, soothing effects, and sun protection.

There are changes to the skin.
This decade is full of changes that require a period of adjustment. Women need to rediscover themselves.
Under the influence of hormonal changes and accumulated stress due to environmental factors, the skin’s metabolism slows down and the signs of ageing are multiplied. The skin is vulnerable, dries out, and sags due to gravity.

We need to recover our beauty.
At this time of life you have more time for yourself and want to preserve your youth.
Many of the skin’s functions decrease and cell regeneration occurs more slowly. The skin loses its tone and vitality and becomes thinner.